App updates, downloads from the same Apple ID onto other devices, and re-downloads to the same iOS device are not counted. From the official FAQ:Īpp units counts how many times your app was downloaded for the first time from the App Store on iOS 8 or later.

So, important question is what the difference is between these two. So, like before, for Retention and Active Users you should use any other analytics: Flurry, MixPanel, Facebook analytics, … Apps Units vs Installations 16% of Yumixo users (Russia mostly, not geeks).23% of Aivee users (the USA mostly, geeks).12% of Follow Me users (Russia mostly, not geeks).Granted, it’s the tablet’s turn to shine, but those 15 billion downloads have been routed not through the iPad App Store, but through the iPhone app store. Interestingly, all three quotes tout the iPad, but not the iPhone or the iPod touch. Ge Wang, a Smule co-founder and assistant professor at Stanford’s Center for Computer Research in Music and Acoustics Mark Rein, vice president and co-founder of Epic Games and Nicholas Callaway, CEO of Callaway Digital Arts. The Mac maker quotes a number of high-profile developers in its press release, including Dr. “Thank you to all of our amazing developers who have filled it with over 425,000 of the coolest apps and to our over 200 million iOS users for surpassing 15 billion downloads,” added Schiller. “More than 15 billion apps have been downloaded from the revolutionary App Store and more than 425,000 apps are available, including more than 100,000 native iPad apps, to consumers in 90 countries,” Apple said today.Īpple said it has paid third-party developers over $2.5 billion to date.Ĭommenting on their feat, Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, said: “In just three years, the revolutionary App Store has grown to become the most exciting and successful software marketplace the world has ever seen.” The Cupertino company confirmed that the App Store currently offers more than 425,000 titles of which 100,000 are 100% compatible / native iPad apps.Īpplication categories include games, business, news, education, sports, health, reference and travel for all devices. Responsible for the milestone are some 200 million iPhone, iPad and iPod touch users worldwide, Apple said. Minutes ago, Apple went on record to confirm that its App Store has racked up over 15 billion downloads since the introduction of the digital storefront in 2008.Īlthough Apple refers to its App Store as a single entity, there are two sections of the iTunes App Store - one for iPhone and iPod touch apps, the other for iPad apps.

Apple app store download statistics